Friday, September 4, 2015

Friday, August 28, 2015

Why businesses are getting BUSYBEE? Here's why...

TECHNOLOGY

Why Texting Is the Most 

Important Information Service in 

the World





SMSheader2.jpg

The "feature" mobile phone is the globe's top selling consumer electronics product. For many of the world's poor, due to meager connectivity in rural areas and the costs of more advanced mobiles, these phones effectively support only voice and text (or SMS) functions. Feature mobiles have spread into some of the most remote areas of the globe, with 48 million people now with cell phones but no electricity, and by next year, 1.7 billion with cell phones but no bank account, according to one estimate.
Skyrocketing phone subscriptions in the developing world account for over 70 percent of total subscriptions. In May, Coca-Cola's Director of International Media, Gavin Mehrotra, announced that "SMS is [our] number one priority" in mobile marketing. A mobile analyst called it "a true bombshell announcement" that shocked the large marketing conference at which it was made. "The world's undisputed number one advertising brand, Coca Cola, says categorically, SMS is priority number one," the pundit wrote. "Wow."
Coca-Cola's big bet on SMS is revealing: for vast populations, SMS is the first readily accessible data channel, suitable not only for advertising but for governance, banking, and many other services. 
For example, in the Philippines, jokes are circulated by SMS. In one, a local tour guide shows a foreign tourist the sights:
Pinoy Tourist Guide: This is cockfighting, our no. 1 sport
Tourist: Isn't it revolting?
Guide: No sir, that's our no. 2 sport 
The joke has a remarkable basis. In 2001, citizens forwarded instructions by SMS to meet in protest, and the Filipino President Joseph Estrada was overthrown in what he later called a "coup de text." Today, the Philippines is often called "the texting capital of the world."
Hoping perhaps to turn SMS from a threat into an asset, Estrada's successor, Gloria Macapagal-Arroyo, whose nine-year Presidency ended in 2010, set up an abundance of creative SMS-based government services. She had political ads texted to voters. She set up a citizen complaint "line" with her initials: TXTGMA. She opened SMS-based services to report on crime, illegal drug activity, and pollution-belching government vehicles.
By 2008, the Philippines was providing SMS-based services from 54 national government agencies. And it seems to be working. According to one survey, 87 percent of Filipinos prefer communicating with the government via SMS, compared to 11 percent with an Internet-preference. 




This isn't only a Filipino story. Governments in Kenya, South Africa, and Indonesia have launched similar services, some of which are remarkably creative. In Malaysia, flood warnings are sent by text via automatic water-level sensors. In India, citizens can check their application status for various certificates by SMS, shouldering out bribe-seeking middlemen. New and surprising programs seem to be launching all the time.
As Tony Dwi Susanto and Robert Goodwin, two experts on SMS-government, pointed out in 2010, "Current SMS-based [electronic]-government services can deliver most of the typical Internet-based e-government services."
Meanwhile, as documented in the 2009 collection SMS Uprising, efforts by threatened governments to control the spread of information by text have also multiplied in tandem with the technology. In Afghanistan, for instance, citizens can SMS directly to Twitter, but in Cameroon, the service was recently banned by the Biya regime in the wake of the Arab spring. Elsewhere in Africa, governments have had SMS services shut down completely in times of crisis.
Afghanistan provides a lively example of the potential of another SMS-based service to reduce corruption: mobile banking. While in the West, online banking is mostly a matter of convenience, the potential of mobile banking--in countries where it can reach sufficient scale--to increase transparency across the Global South could prove far more meaningful.
In 2009, NATO worked with the Afghan government on a pilot program in the Jalrez district to deliver the Afghan National Police Force's salary by mobile phone. Previously, cash was paid out to "trusted agents," who would then, after skimming, disperse the money. Under the new system, using registered SIM cards--which double as unique account numbers-- the policemen collect their entire salaries at a local cellphone office. 
As Colonel Trent Edwards of the U.S. Air Force told the New York Times last year, the first time they were paid their salaries by phone, "the policemen thought they had gotten a 36 percent raise. They had no idea how much they were really paid."
One frustrated Afghan commander was so upset at losing his "share" that he commandeered his officers' SIM cards, took them to the cellphone office himself, and attempted to retrieve their salaries. Cutting down on such embezzlement by higher-ups is significant. While local Taliban pay recruits roughly $200 a month, low-level police are officially paid roughly $240. By eliminating the graft, the extra money may help reduce defections.
The Afghan National Police also discovered that at least 10 percent of salary payments had been going to policeman who didn't exist at all--another way that "trusted agents" collected extra cash. After moving to electronic delivery, similar numbers of ghost recipients have been found throughout the Global South across all cash-based "government to person" payments, a dismaying statistic that suggests just how much mobile and other electronic payments may help save developing-world governments. (Not all mobile money services use SMS technology, with USSD being another important data channel on low-end feature mobiles). 




Beyond government and financial services, SMS is also being used to transmit and exchange agricultural, commercial, health, and educational information. In Uganda, a service called Farmer's Friend provides access to a special SMS database tailored to local needs. In partnership with the Grameen Foundation, Google sent out "Community Knowledge" workers to show residents how to use the service.
In one illustrative anecdote (reported last year by Phillip Kurata) a Ugandan woman was able to cure her ailing goat with help from one of the community workers. By texting "goat bloat" to the SMS database, the worker soon relayed the response: have the goat drink rock salt dissolved in water. Farmer's Friend is part of a suite of SMS-based services that includes the promising Google Trader, an SMS-based commercial marketplace.
Nokia's "Ovi Life Tools" offer agricultural, educational, and health information via SMS in India, Nigeria, Indonesia, and China. Txteagle, a business began by MIT's Nathan Eagle, now uses SMS surveys to perform research into emerging markets, paying for completed surveys in mobile airtime. In time, the impact of such services on local economies could be tremendous.
With mobile money, the possibilities multiply. Are there services that help list and sell products via SMS? You bet. Pay taxes by SMS? Yup. Buy clean water at mobile-payment vending machines? Sure. How about having a crop insurance payout sent directly to mobiles based on automated rainfall measurements? That's been done, too.
Last year, 4.16 billion users made SMS the most popular data channel in the world. An estimated 6.1 trillion texts were sent, up from 1.8 trillion in 2007. And while the proportion of customers using SMS for more than simple messaging is still small, in poor nations these services are already changing the nature of commerce, crime, reporting news, political participation, and governing. 
Eventually, it seems, smartphones will drop in price, the necessary telecom infrastructure will expand and increase mobile Internet access, and feature phones will disappear from the global marketplace. For now, however, SMS services hold a world of untapped potential, transforming the text function into far more than a simple spinoff of the mobile phone.
Image: Alexis Madrigal.

Credits to http://www.theatlantic.com/

Call us at 929-2222/0917837-2000 or Visit www.mybusybee.net

Remembering Obama's Secret to the Presidential Power, SMS!

What Obama's Text Message Campaign Reveals


Wednesday, July 29, 2015

Digital Marketing is on the rise...


TV Ratings

TV ad spend the latest casualty as clients shift money to digital and mobile

As TV spot pricing continues to climb and marketing budget shift to digital, latest figures from admanGo shows that TV ad spending drops 7% in June compared to previous year.

The decline, the report suggests, is primarily due to budget reduction by advertisers in Toiletries and Household (-10%), Beverages (-14%) and Pharmaceuticals & Healthcare (-12%) areas, despite additional spending brought about by the World Cup 2014 last year.

admango

Meanwhile, adspend on magazines and paid papers in Q2 were down by 14% and 4% respectively against last year, resulting in the closures of four print publications in one month, including Sudden WeeklyHong Kong Daily Newsand Sing Pao Daily News and Fashion and Beauty.

But not all traditional media experienced a drop.

Adspend in free papers in the second quarter increased 11% when compared with the previous year, while a 7% YOY growth was also recorded for spending in radio ads.

The spending in interactive and mobile ads in Q2 was also up 37% and 69% respectively. The adspend in mobile by Cosmetics & Skincare was more than doubled than last year and Olay, L’Oreal Paris and Clarins were the top three spenders.

Among the top 10 industries in adspend, Travel and Tourism Services marked the highest increase with a 28% YOY growth.

The industry’s two biggest spenders were Trivago and The Miramar Group; and specifically, the spending by Trivago was five times higher than its level in last year.

However, interestingly, adspend by Retail and Beauty, Slimming and Fitness declined 13% and 11% respectively compared with the same period last year.

Within Retail, the adspend by supermarkets showed a 23% YOY drop while both drug stores and shopping malls recorded 18% and 28% YOY decline respectively.

With this said, there was a 15% YOY increase in adspend by department stores even when the retail market turned quiet.

The adspend by Wing On was up 17% against last year and the spending by CitiStores and Yata increased 50% and 58% respectively.



To know more about digital marketing, visit www.mybusybee.net

Special thanks to:
http://www.marketing-interactive.com/tv-ad-spend-latest-casualty-clients-shift-money-digital-mobile/

Tuesday, April 21, 2015

Google is making a giant change that could crush millions of smallbusinesses

nuclear explosion larry pageGetty Images/Justin SullivanGoogle founder Larry Page.

On Tuesday, April 21, Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone.

The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they're viewed on) and ranking them higher in search. Websites that aren't mobile-friendly will get demoted. 

About 60% of online traffic now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link.  

The company announced its impending changes back in February, giving webmasters nearly two months and plenty of information to make the changes necessary to keep their sites from disappearing from mobile search results. But the update is still expected to cause a major ranking shake-up. It has even been nicknamed "Mobile-geddon" because of how "apocalyptic" it could be for millions of websites, Itai Sadan, CEO of website building company Duda, told Business Insider.  

"I think the people who are at risk are those who don’t know about it," Sadan says. To him, that mostly means small businesses. 

"Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web," he says.

Businesses that depend on people finding them through localized search — like, if someone typed "coffee shops in Sunnyside, Queens," into Google on their phone — could see a decrease in foot traffic as a result of this update, Sadan says.

"Google has always been about relevancy, and content is king," he says. "But that's changing. Yes, they're saying content is still extremely important, but user experience is just as important. It's not sufficient to have all the right content — if people come to your site and the content is there but it's not readable, that's not good."

It's not only small businesses that are going to be affected by mobile-geddon though. 

Marketing company Somo released a study last week that found that a bunch of big brands, like American Apparel, The Daily Mail, and Ryanair, will all get punished when the change takes place, unless they update their sites before Tuesday.  

To all companies in the Philippines, act now! Call us at 929-2222/09178372000 visit www.mybusybee.net

Tuesday, April 7, 2015

Inquirer's article regarding mobile optimized website


Google – the internet mega-crawler, trendsetter, and overall search engine gatekeeper – has done it again. In a recent announcement, the web giant said it’s releasing a new algorithm which will put more weight on mobile-friendliness for search rankings. Simply put, a website that is not mobile-optimized will not rank well in searches.
Why does this matter?
“The fact is if you aren’t optimized for mobile you’re ultimately losing sales,” writes Ian Mills, Co-Founder and CEO of Magicdust. According to a study conducted by MoPowered, 30% of mobile shoppers will abandon transaction purchases if it wasn’t optimized for mobile. For instance, when a consumer searches for a restaurant on their smartphone, chances are they’re either hungry at that given time or within the proximity. Hence, if your site provides the information they’re looking for in a manner that’s convenient and quick for them, it may eventually lead to sales.
Sites optimized for mobile will rank better in Google
In Google’s 2013 algorithm update Hummingbird, the search engine provider emphasized that the future of search is mobile and anyone who does not join the bandwagon will surely get left behind. That future is now. On April 21st, 2015 Google will be launching a Mobilegeddon that will challenge all business pages found in the World Wide Web. If you’re not mobile-optimized, you’re not search ranking optimized.
“With one-quarter of global web searches conducted on mobile devices by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions,” says Ian Mills in his recently published article on Huffingtonpost.com
How to beat Mobilegeddon?
Jeff Saez, Managing Director of NuWorks and lecturers for the Certified Digital Marketer Program, reiterates the trends in mobile websites in CDM’s class What Works in Websites.
“Responsive website design, the one that adapts to a device’s screen size, will be mandatory. And so is icon-based card design that looks like mini posters. Bigger images are better so you need to invest in photos as well as videos.”
Above all this, Mills says websites should load in less than three (3) seconds, should be easy to read, easy to navigate, and provide a good user experience.
Jeff adds, “In a mobile device, once you make your viewers “pinch” to read something better, you tend to lose them.”


Read more: http://technology.inquirer.net/41610/marketing-must-have-mobile-optimized-websites#ixzz3Wch7LOed
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