Sunday, September 20, 2015

To win en Election, Traditional Media or Digital Marketing?





Many Filipinos are now feeling the heat of the election again. Scorching heat of the sun plus traffic all over the metro, added to the extreme heat of many Filipinos. Heat in the sense that their blood pressure is at boiling point or simply, they are stressed and mad. There are so many problems facing our country now and all politicians do is campaign! We are paying for their salary and what they are doing is simply insensible!

Ok enough of this and let us now get into the topic at hand. Do you think traditional media can win you an election in this age of internet and mobile phone. Do you think spending billions of peso in traditional media can guarantee you a seat in a national election. Do you think ignoring the power of SMS wont affect your winnability? My answer - resounding NO!

Let us look at the figure first. Philippine population is now at approximately 100 Million.  More than 38 million of these are internet users, while 22 million are Facebook users. Mind you, this figure is from last year and what more for this year. How about for mobile phone users? There are 100 million users of mobile phone from Globe, Smart and Sun. Even though that the figure is staggering, of course we cannot say that all individual owns a cellphone but we are confident that around 80 percent of the 100 million populations owns a cellphone. These figures are unbelievable right? How about we give you a platform which can reach all users of mobile phone? How about we give you a unique form of SMS with your BRAND NAME on it? How about we give you a platform which has analytics which can measure the delivery rate? How about we can help you send your message to 80 million Filipinos in a lightning speed?

SMS made Obama the president of USA. Obama embraces Digital Media because he faced reality. Either you go with it or you go against it. Which side are you?

I will post above questions again, Do you think traditional media can win you an election on this age of internet and mobile phone. Do you think spending billions of peso in traditional media can guarantee you a seat in a national election. Do you think ignoring the power of SMS wont affect your winnability? Do you think ignoring Digital Media can win you an election? Will you spend your 3 billion peso on traditional media alone?

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